What Is Personal Data?

Personal data refers to any information that can be directly or indirectly linked to you. Examples include your name, address, email address, telephone number, payment information, and details related to your purchases. Technical and behavioural information, such as IP address, customer ID, or data you provide when communicating with customer service, may also constitute personal data depending on context.

When Do We Process Your Personal Data?

We only collect, use, process, or store personal data when we have valid legal grounds to do so. Depending on your interaction with our services, the processing of your personal data may be based on one or more of the following legal bases:

• Consent: Processing for a specific purpose only with your explicit permission.
• Contract: Processing necessary to fulfil a purchase or service agreement.
• Legitimate Interest: When our legitimate business needs require processing, provided your rights are not overridden.
• Legal Requirement: When required for compliance with applicable laws and regulations.

For each processing activity, we will inform you of the applicable legal basis and ensure that processing remains limited to what is necessary and proportionate.

Minors

We do not intentionally collect personal data from individuals under the age of 18. If we discover that such data has been collected unintentionally, we will delete it promptly.

How We Process Your Personal Data and Why

The personal data we collect may be processed for purposes such as order management, customer support, analytics, security, and compliance. Each processing activity is carried out with appropriate safeguards.

Where and With Whom Do We Share Your Personal Data?

We limit access to your personal data to only those parties who require it to fulfil specific processing purposes. Data may be shared with trusted service providers when necessary to complete orders, support operations, enhance functionality, or comply with legal requirements. 

Your personal data may be shared with:

• Payment service providers – for secure transaction processing.
• Logistics and delivery partners – for shipping and delivery updates.
  (Shipping origin may vary and is dynamically assigned.)
• Technology and hosting providers – to support website infrastructure.
• Customer service support teams – for enquiry and request handling.
• Legal authorities – when required by law.

In case of a business restructuring or merger, personal data may be transferred under equivalent protection standards.

Your Rights

Depending on applicable data protection laws, you may exercise the following rights concerning your personal data. We commit to processing such requests lawfully and transparently.

• Right to Access

You may request confirmation of whether we process your personal data and obtain a copy of the data held, including processing purposes and data categories.

• Right to Portability

When processing is based on consent or contract, you may request your data in a machine-readable format or request that we transfer it to another entity.

• Right to Rectification

You may request correction of inaccurate or incomplete data. Keeping your account information updated helps avoid service disruptions.

• Right to Erasure

You may request deletion of your personal data unless processing is still required for legal obligations, security, or legitimate business purposes.

• Right to Restriction

You may request that we temporarily restrict the processing of your data when:

• The accuracy of data is contested.
• Processing is unlawful, but deletion is not preferred.
• We no longer need the data, but you require it for legal claims.
• Your objection to processing is pending evaluation.

• Right to Withdraw Consent

You may withdraw consent at any time for processing activities based on consent.

• Right to Object to Processing

You may object to processing based on legitimate interests unless compelling legal grounds override your rights.

How to Exercise Your Rights

If you have an account, certain rights—such as access, rectification, or deletion—can be managed directly through your account settings. For all other requests, you may contact us through customer service. Identity verification may be required.

International Data Transfers

Your personal data may be processed or stored outside your country of residence. Appropriate safeguards are applied to ensure compliance with relevant data protection laws.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Once no longer needed, data is securely deleted or anonymised.

Security Measures

We implement organisational and technical safeguards to protect personal data from unauthorised access, loss, or misuse. Measures may include encryption, access controls, secure infrastructure, and monitoring. Although no online system is entirely risk-free, we work to maintain a strong and responsible security posture.

Cookies and Similar Technologies

Cookies are used to support essential website functions, analyse traffic, and improve the user experience. You may manage cookies through your browser settings, though disabling them may affect functionality.

Third-Party Services

We may engage trusted third-party service providers for hosting, payment processing, analytics, customer support, and security. These providers are contractually required to process data only under our instructions and are forbidden from using your data for their own marketing.

Your Responsibilities

You are responsible for safeguarding your login information. Use strong passwords and inform us promptly if you detect unauthorised account activity.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically. Revised versions will be posted with the date of the most recent update. We encourage regular review to stay informed of how your data is protected.

Contact Us

If you have questions or requests regarding this Privacy Policy or the processing of your personal data, contact our customer service team at [email protected]. We strive to respond promptly and transparently.